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Posted by Dave
Rap News Network
2/9/2005 11:00:16 AM
Tags and topics realted to this article include Nelly.
Los Angeles, CA - Hip Hop superstar Nelly’s clothing lines - Vokal and Apple Bottoms will be at the world's largest trade event for the fashion business: MAGIC Marketplace in Las Vegas from Feb 14th to Feb 17th at the Las Vegas Convention Center. They will be exhibiting at the “street wear” category at booth number 31313. Nelly will be making a special appearance at MAGIC on Tuesday, Feb 15th, 2005 to speak with selected press.
Apple Bottoms
Conceptually driven by the desire to celebrate a woman’s natural curves, Apple Bottoms has created jeans that are revolutionary - jeans engineered to fit every woman of all shapes, sizes, color and creed so they can take part in the Apple Bottoms movement. Apple Bottoms has developed a variety of fits to accommodate to all different shapes of women. There is the “curve fit” for shapely women, a “tall fit” for tall girls and the “thin fit”. The jeans are also offered in low rise and regular rise styles to provide options so that no matter how a woman likes to wear her jeans or what shape she is; she could be an Apple Bottoms girl. Apple Bottoms is also proud to announce that plus sizes will soon be added to the collection.
Being beautiful has long been equated with being thin in today’s society - a view that Apple Bottoms is trying to change by building stylish garments that fit different shapes of women and change the standard of what is considered beautiful in today’s generations and those to come.
Apple Bottoms’ “Back to School collection” will feature some fabulously wild styles- plenty of sexy tops in a variety of colors. Being a denim driven brand, Apple Bottoms offers a variety of denim looks. Besides the “now famous” denim look with the Apple Bottoms signature logo or the Apple Pockets, there is the “distressed vintage look”, jeans iced with rhinestones and sequins for that added glamour and the jeans are available in different colored washes; from the faded denim wash, 3 kinds of different dark washes, to the vintage wash.
Upcoming Vokal Fall 2005 Collection
“Vokal is setting the standard for producing products that speak for themselves. Being Vokal simply means, let your actions do the talking in a positive manner; this is our creed in design and life.”
Every product contained within the Vokal Fall 2005 line stays true to the above mission statement. Vokal continues to honor customers by producing clothes that are made with utmost care and durability, with close attention paid to details. Nelly and the designers insisted on maintaining the lifestyle of Vokal’s consumers when designing this line. The Vokal collection is made for the fashion conscious consumer and easily transitions from day into night with easy knits and athletic hookups to pair with either denims or twills, to edgier deconstructed blazers and sweaters.
Vokal collection is divided into three sections. There is the essentials line: fleece hookups, the necessary work wear and your basic 5 pocket denims, with all the right knits to layer with them. Then there is the sweat line: pieces inspired by athletic clothing that can be easily worn to the gym or a nightclub. In addition there are better wovens, knits and blazers, all featured with a strong vintage athletic feel. Finally there is the suit line: this is for the consumers who are highly fashion conscious. We remixed items from the essentials with items in the sweat, piecing sweater knits with fleece, blazers with track jacket arms, and wovens with knit rib collars and cuffs. All three groups are easily mixed together to create a great presence in any store or wardrobe.
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