Posted by Dave
Rap News Network
10/10/2006 5:32:41 AM
Tags and topics realted to this article include Fat Joe. Hip Hop, Rap and New Releases.
A little more than 13 years after releasing his debut LP, Represent, hip-hop legend Fat Joe is definitely certified as one of the last of a dying breed. While many of his pioneering peers from that golden era haven’t since gracefully bowed out of the game, Joe has constantly found ways to evolve over the years as not only one of the premier MCs in rap, but as an astute businessman with an ear for finding and cultivating talent such as fellow legend Big Pun, female fire starter Remy Ma and R&B crooner Tony Sunshine. Joe’s business savvy has surpassed working only in music as he has also secured endorsement deals with Ecko, Pepsi, Bud Light and Boost Mobile. He has even added TV host to his credentials serving as host for MTV Europe’s “Pimp My Ride.”
Joe’s latest opus, Me, Myself and I (due November 14) not only finds him delivering his best album to date, but marks a milestone and next phase of his career. The project will be released independently on his own Terror Squad Entertainment, which is being distributed through Imperial/ EMI.
For the better part of the past decade, Joe had recorded on Atlantic, releasing a string of classic solo albums; Don Cartagena (1998), Jealous Ones Still Envy (2001), Loyalty (2002) and All or Nothing (2005). Joey Crack has also put out two albums with his crew, The Terror Squad; Terror Squad (1999) and True Story (2004), which spawned one of the biggest singles in hip-hop history “Lean Back.” Throughout his career, the Bronx native has garnered a reputation for being consistent with his bodies of work and has been able to maintain unwavering street credibility while traversing the underground and blossoming into a mainstream superstar. Still Joe needed a change as 2006 started.
“I had been there for ten years,” Joe explains about why he decided to leave Atlantic records earlier this year, “In the past few years I saw all these guys at [Atlantic subsidiary] Asylum records, Mike Jones, Paul Wall, Cam’ron getting independent deals. Unfortunately when I sat down with Atlantic, we couldn’t agree on the terms of the deal so I decided to do one on my own.”
The man nicknamed Joey Crack and Coca, says he doesn’t have any animosity towards Atlantic, but he still had to do what was most prudent financially for his career and decided to field offers from other companies offering distribution. Very well off from the years of grinding and subsequent success, Joe decided he was tired of having to take money from labels to make albums and shoot videos. He was capable of doing everything on his own. All he wanted was for a company to help him get his product in stores. While different labels put in staggering bids to get into business with Joe, the Don of the Terror Squad funded the production of his album and began recording on his own. The result is I, Myself and I; a full throttle return to the pavement embedded hip-hop that is one of Joe’s passions.
“This album sounds like Fat Joe, gutter hip-hop,” he says of the project. “It’ll take you back to Digging in the Crates, Jealous Ones Envy, straight street. I locked myself up in the room and said ‘yo, we gonna make some hot music. I had people send me beats and said, ‘yo, I’m gonna talk about what I feel, how I feel, get lyrical. I had a lot of influences whether it be some of my favorite producers, my friends… This is what I feel Fat Joe is. I love making commercial records that go pop and all that, but this is how I felt this time; straight gutter.”
Production on the project was handled by close Terror Squad affiliates like Scott Storch, LV and the Runners, while less than a handful of guests such as Lil’ Wayne, The Game and newcomer Murder Capital shared mic time with Joe.
The first single is a thunderous throw down
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